Laqtia’s participation in the last International Vending Fair in Paris was a success. This event, one of the most important in the sector at European level, gave us the opportunity to present our latest innovations, connect with vending professionals and strengthen our international presence. To learn more about how this experience was lived from the inside, we spoke with our colleague Michel, who was part of the team present at the fair. In this interview, he shares with us his impressions, learnings and the vision of the future that opens up after this important meeting.
- How would you describe your overall experience at the International Vending Fair in Paris?
We want to know your personal and professional impressions of the event.
Overall, my experience at the International Vending Fair in Paris was very positive and enriching. It allowed me to connect with other professionals in the sector, discover the latest trends and technologies, and establish valuable relationships for my career. I recommend all professionals in the sector to attend this fair to take advantage of the opportunities it offers.
- What was the public’s reaction to Laqtia’s products?
Was there any product that stood out in particular?
The public’s reaction to Laqtia’s products has been very positive, especially with MATCHA TEA, CAPPUCCINO COOKIES AND PING LATTE, NOT TO MENTION OUR NEW LINE OF SPECIAL PRODUCTS FOR NURSING HOMES LAQVITAL.
- From your point of view, what factors do you think contributed to Laqtia’s success at this fair?
Innovation, design, taste, sustainability…?
Well, a little bit of all of the above,
Laqtia has recently launched new flavors of Latte Coffee, Chocolates, Teas and other products which could have generated interest and excitement among the attendees of the fair.
The company focuses on offering high-quality products with advanced technology, which could have been attractive to professionals in the sector, also Laqtia has renewed its image and packaging, which could have been well received by the fair attendees, not forgetting our attractive and well-organized booth design could have helped Laqtia to stand out at the fair and attract more visitors. But the most important thing for us is to continue to offer a variety of flavors and high-quality products.
- What objectives did Laqtia have when participating in this fair and do you think they were fulfilled?
Were contacts, agreements or visibility achieved?
As always, it was to present new products and also to strengthen the friendship with our customers and obviously to get new contacts, all this could be achieved well above our objective.
- Was there a moment or anecdote that you would like to highlight from the fair?
Something curious, inspiring or unexpected.
The truth is that it was a very negative experience for us and our customers that the organization did not foresee the big problem we had with the air conditioning since we were three days without that service and our customers complained a lot.
- How do you see the future of the products presented in the international market after this fair?
Are there expansion plans or new strategies?
Laqtia has an optimistic vision for the future of its products on the international market after its participation in fairs such as HIP 2025, The NAMA, VENDING PARIS AND MANY MORES. The company is looking to consolidate its global presence, taking advantage of the growing demand for dairy products and instant beverages.
- What lessons do you take away from this experience for future fairs or events?
Both personally and for the company.
Tant personnellement que pour l’entreprise.
A very positive experience and once again as a company we anticipate the needs of our customers.
- What message would you like to share with Laqtia’s customers and followers who couldn’t attend the event?
We are sorry that you were unable to join us at the event, but we want to share with you the excitement and excitement we feel at Laqtia. We are excited to have introduced our new products and flavors, and we hope that you will soon have the opportunity to try them.
The experience at the Paris Fair has undoubtedly been another step on Laqtia’s path of growth and internationalization. Michel’s words reflect not only the enthusiasm of the team, but also the commitment to quality, innovation and closeness to our customers. We continue to work with enthusiasm to bring the flavour and excellence of our products to every corner of the world. See you at the next fair!
