From 16 to 18 February, Laqtia will once again be present at HIP – Horeca Professional Expo, the benchmark trade fair for innovation in the hospitality industry held at IFEMA Madrid. This year we celebrate our 3rd edition as exhibitors, and we do so more prepared than ever to surprise the thousands of professionals who will visit the event.
A completely renovated stand designed to make an impact
For this edition, Laqtia will have an updated design stand, prepared taking care of every detail both visually and functionally. The assembly of the space – which includes the final design elements – has been carefully worked on over the last few weeks to ensure a solid presence that is consistent with our identity.
In addition, the assembly of a 20 m² stand has been executed, specially adapted to the HIP 2026 fair.
New products designed to elevate the hospitality experience
This year we will present a new line of products created specifically for the Horeca channel, with innovative flavors and formulations that seek to offer quality, ease of preparation and a differential sensory experience.
As the Marketing team anticipated, “we have prepared a new line that will surprise you… innovation, flavour and solutions designed to take your business to the next level”.
Our proposal continues to focus on bringing honest, stable instant products to the hospitality industry that are adapted to current consumer trends.
WOW: The line that will make people talk
Among the novelties that are generating the most expectation is the expansion of the Laqtia WOW range, designed so that establishments can incorporate trendy drinks, ready in seconds and with a constant quality that their customers will value.
A space designed to connect
As every year, HIP is an essential meeting point. Our sales, marketing and management team will be present to welcome distributors, hoteliers, hotel chains, catering companies and all those professionals who are looking for new solutions to improve their offer.
In addition, several companies and partners have already confirmed their attendance at our stand to learn first-hand about the new products that we will present.
