Laqtia’s participation in Vending Show Paris was a success. This event, one of the most important in the sector at European level, gave them the opportunity to present their latest innovations, connect with vending professionals and strengthen their international presence. To learn more about how they lived this experience from the inside, we spoke to Michel Rodríguez, the company’s sales representative in France. In this interview, he shares his impressions, learnings and the vision of the future that opens up after this outstanding meeting of the trade fair scene.
How would you describe your experience at Vending Show Paris?
Overall, my experience at this latest edition of the Parisian vending fair has been very positive and enriching. It allowed me to connect with other professionals in the sector, discover the latest trends and technologies and make valuable contacts. I recommend all professionals in the sector to attend this event to take advantage of the opportunities it offers.
How has the reception of Laqtia’s products been by the public? Did you highlight any product?
The public’s reaction to Laqtia’s products has been very positive, especially with Matcha Tea, Cappuccino Cookies and Pink Latte, not forgetting our new line of special products for Laqtival geriatrics.
What factors do you think contributed to Laqtia’s success at the fair? Innovation, design, taste, sustainability…?
A little bit of everything mentioned. Laqtia has recently launched new flavors of Latte Coffee, Chocolates, Teas, among other products, which have generated great interest and enthusiasm among the attendees. The company focuses on offering high-quality products with advanced technology, which is very attractive to professionals in the sector, as well as a wide variety of flavors. Our new image and packaging have also been very well received, without forgetting the design of the stand, very attractive and well organized in order to stand out and attract visitors.
What objectives did Laqtia have in this meeting?
As always, the objective was to present our new products, strengthen the relationship with our customers and, obviously, get new contacts. All of this was achieved by exceeding all our expectations.
Is there anything you would like to highlight from this edition?
The truth is that it is. It was an unflattering experience for us and for our clients that the organization did not foresee the big problem we had with the air conditioning, since we were the three days without that service and our clients complained a lot.
How do you see the future of the products presented?
We have an optimistic vision for the future of our products in the international market after our participation in fairs such as HIP, The Nama Show and Vending Show Paris, among others.
We seek to consolidate our global presence, taking advantage of the growing demand for dairy products and instant beverages.
What lessons do you take away from this experience for future events?
It has been a very positive experience and, once again, we have seen that as a company we are ahead of the needs of our customers.
What message would you like to share with those Laqtia customers who could not attend the fair?
We are sorry that you could not join us, but we want to share the excitement and excitement we feel. We are excited to have introduced our new products and flavors and hope that you will soon have the opportunity to try them. Participation in Vending Show Paris has undoubtedly represented a further step on Laqtia’s path of growth and internationalization.
